"In every community there is work to be done. In every nation, there are wounds to heal. In every heart there is the power to do it." (Marianne Williamson)
Friday the 25th of March was a really great day to start at Leighton Contractors. The company sponsors the Not-For-Profit organisation Beacon, which helps disadvantaged young people in WA.
Beacon’s mission is:
“To influence the attitudes and culture of Australians, so that each young person develops an independent will to achieve personal success through gainful activities, for themselves and their community. Through self help and enterprise we aim to achieve our vision at the community level.”
Their vision is to:
“An Australia in which our young people have the desire, the motivation and the opportunity to reach their full individual potential.”
One of Beacon’s programmes is to take teachers and their students who are disinterested in or falling behind at school to a hands-on tour to learn about a particular business and the industry. Leighton Contractors set up a tour/training day at their training facility in Ascot for the Balga SHS students who were being helped by Beacon. The day taught the students about Leighton Contractors and the mining industry. It was also a great opportunity for me to learn more about Leighton Contractors and see how the company was giving back to the community. Being involved with the community is one of the key values that Leighton Contractors encompass as part of their business.
The students were of low socio-economic backgrounds, mostly Indigenous Australians or are refugees who have started a new life in Australia. Many of their parents do not work and therefore these young people do not have any strong adult role models in their lives.
The day was successful and started with a video being shown to the students which was “A Day in the life of a Leighton Contractor employee.” The video showed some of the typical tasks carried out over 24hours across the different sites that Leighton Contractors have around Australia. This was followed by Jim Cornwell (Mining Manager) to talk to the students about the business, then other employees that told the students the path they took to end up working for Leighton Contractors. They all had many different journeys to the various roles they now held at Leighton Contractors from engineers and mechanics to administration staff. These speeches gave information about different job prospects and hope to the students that they can do whatever they want to do.
The day was broken up with a number of activities for the students to be involved with . One was to work as a team to get pretend toxic waste from one side of the table to the other without touching the table. Another was asking the employees different questions, such as what subjects they studied at school and what their interests were. They were then asked what they want from their future employer. This exercise was for Leighton Contractors to find out what people are looking for in an employer, so they can accommodate these requests to appeal to potential employees. A lot of the students said money, but some also wanted to feel safe at work. The students were handed showbags and certificates for attending the day, before being shown a tour of the offices. They were also provided with morning tea and lunch.
The day was an opportunity to meet other Leighton Contracting staff and also Abby Redman, who is from Beacon. She gave me her business card and I am hoping to help out with other projects that the organisation is involved with at a later date. Throughout the day, I observed, helped the students with some of the activities and also wrote down some notes about the day, which I then later discussed with Erin. I think she was impressed with some of my suggestions and has asked me to type them all up and have them ready for Friday. Erin will then take Abby’s suggestions and together we will work out how to improve the day.
The day was very successful and got students out of the classroom and gave them a chance to see future opportunities for them. However some small changes will help improve the programme for next time. The main issue which I think definitely needs to be improved on for next time, is the way, mostly the management, spoke to the students. The speeches were very boring, as they did not aim them at 15 year-olds, and the students soon became very disinterested very quickly. Simple things such as using the word “You” as they are from the iGeneration and want to know how all this will affect them. I think the message that Leighton Contracting is a potential career path for them was lost a bit because of this. One manager referred to them as “Children” which is very degrading for the young adults. I think with some help on learning the target market and what they are interested in, it will help to improve on getting the key messages across to the students.
As well as these notes, I thought I would write up a small 12-Point PR Campaign that I will discuss with Erin, which I hope will be handed to staff to inform them of the target market, the key messages and the objectives for both the Leighton Contractor’s staff and the objectives for the students for the day. I think that by informing staff, the next training day will be even more successful.